meta's glass
Meta is reportedly teaming up with Italian fashion powerhouse Prada to create a new pair of AI-powered smart glasses — and yes, this could be a whole new vibe for wearable tech.
According to a fresh report from CNBC, the Meta x Prada smart glasses are in the works, though no official release date or announcement has dropped just yet. If confirmed, this would mark Meta’s biggest leap into high fashion collaborations outside its existing deal with eyewear giant EssilorLuxottica.
So, what makes this partnership a big deal?
Until now, Meta has played it safe (and successful) with Ray-Ban smart glasses, produced under EssilorLuxottica. The Prada collab signals a new direction — targeting luxury, runway-ready aesthetics while doubling down on AI integration. Even though Prada has historically worked with EssilorLuxottica to manufacture its frames, it isn’t owned by them — making this an entirely fresh fashion-tech crossover.
For context: Meta’s Ray-Ban Meta smart glasses have already racked up millions in sales. And this week, Meta teased yet another drop — this time with Oakley (another EssilorLuxottica brand), rumored to launch for around $360. Oakleys bring that sporty, Gen Z energy. Prada? That’s straight-up fashion week.
Meta is clearly on a mission to transform smart glasses from geek gadget to luxury accessory — blending AI with high-end design and cultural clout.
If you’re wondering why this matters: Smart glasses are shaping up to be the next big wearable battleground. As AI gets more personal and ambient, Meta wants to make sure you’re wearing it — in style.
