Instagram might finally be giving in to peer pressure. The app is currently testing a native repost button, which means you could soon reshare someone’s post to your own feed—no hacks or third-party apps required.
Spotted by a few early users and confirmed by Instagram (via TechCrunch), the repost feature is more than just rumor. It’s something the platform has apparently been cooking up since 2022. And now, it’s finally being tested in the wild.
So what’s the big deal?
Well, Instagram already feels like a digital buffet. You’ve got your grid posts, Stories, Reels, Notes, Lives, DMs, close friends lists, branded content, and of course—ads. Adding a repost option? Some users might feel like it’s one serving too many.
But let’s be honest—people already repost. They screenshot memes, use repost apps, or drop “photo by @xyz” in the caption (when they remember). A native repost button could make things smoother and, more importantly, give creators proper credit when their content makes the rounds.
For creators and meme pages, this is a potential algorithm boost. More visibility, wider reach, and actual attribution? Yes, please. For regular users, it’s an easier way to amplify great content without the extra steps.
Think of it like Twitter’s Retweet or TikTok’s repost—formats that made sharing feel native, not forced. Instagram’s just catching up, and with Threads already supporting reposts, it’s clear Meta’s leaning into the reshare economy across its platforms.
Right now, there’s no official word on when (or if) reposts will roll out platform-wide. But if you’re part of the lucky test group, you might already be resharing like it’s 2009 again.
Either way, reposts are coming—and whether you love them or loathe them, they might just shift how we engage with the Gram
