From 500 million to a billion in just eight months? That’s not just growth — that’s domination. Mark Zuckerberg just dropped the news during Meta’s annual shareholder meeting: Meta AI now has over 1 billion monthly active users across its apps. That’s double what they had back in September 2024, and yep — it’s a big deal.
Zuck made it clear: 2025 is all about making Meta AI not just smart, but personal. The goal? Turn it into the AI assistant that actually gets you. Think smarter voice convos, AI that entertains you on demand, and personalization that doesn’t feel robotic. It’s not just another tool — it’s meant to feel like your own digital sidekick.
But before Meta starts making money from it, they’re focused on making it irreplaceable. Zuckerberg teased that monetization might eventually show up in the form of paid recommendations (hello, subtle ads) or even a subscription service for users who want to unlock more powerful features — kind of like what OpenAI is doing with ChatGPT Plus.
So what’s next? Well, Meta recently launched a stand-alone Meta AI app, so the assistant isn’t just buried inside Instagram or Messenger anymore. It’s stepping into the spotlight — and based on the user surge, people are paying attention.
Let’s be real: Meta has been late to a few tech parties in the past. But this time, they’re moving fast — and aiming to own the “personal AI” category before anyone else does. Whether you’re chatting with Meta AI to get quick answers, crack jokes, or help plan your next weekend trip, you’re now one of a billion people doing it.
And if Zuckerberg’s vision plays out, we might all be subscribing to our favorite AI assistant sooner than we think.
