InDrive, best known for its bidding-based ride-hailing service across Asia and Latin America, is now pursuing a “super app” strategy in frontier markets — expanding beyond transportation to provide everyday essentials.
The company has kicked off this plan in Kazakhstan with the launch of grocery deliveries, and it intends to roll out additional services across its key markets — including Brazil, Colombia, Egypt, Pakistan, Peru, and Mexico — over the next year. This move builds on its strong momentum: since 2022, InDrive has recorded more than 360 million downloads and 6.5 billion transactions, making it the world’s second most-downloaded ride-hailing app after Uber.
“We know that when customers use the platform more often, they stick around longer, bring more value to the ecosystem, and show stronger loyalty,” said Andries Smit, InDrive’s chief growth business officer, in an exclusive interview.
Grocery delivery was chosen as the first step beyond rides because of the segment’s rapid growth. In 2024, InDrive completed over 41 million delivery orders worldwide, with more than 14 million in the second quarter of 2025 alone — making it one of the company’s fastest-growing business lines.
In Kazakhstan, the Mountain View–based company is offering a catalog of more than 5,000 products with a 15-minute delivery guarantee. Pilot programs in the country returned a net promoter score of 83%, suggesting strong customer satisfaction, with users averaging five grocery orders per month.
According to Smit, the grocery service is currently powered by a dark store model, with the majority of items being ready-to-eat meals and about 10% fresh goods — a strategy aimed at improving customer retention. He added that this approach may be adapted for other regions, where InDrive could partner with local operators, particularly in markets dominated by neighborhood shops.
While not disclosing figures, Smit confirmed that the company has expanded its network of dark stores in Kazakhstan by 30% since August.
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