At WordCamp US 2025 in Portland, Automattic CEO and WordPress co-founder Matt Mullenweg unveiled something that feels like WordPress’ answer to “vibe coding” tools like V0 and Lovable. The name? Telex. Think of it as AI-powered WordPress building blocks, but with a sprinkle of experimental chaos.
So what exactly is Telex? Picture this: instead of manually designing a block for your WordPress site (text, images, animations, layouts, you name it), you just type a prompt, hit enter, and boom — Telex spits out a ready-to-use Gutenberg block. The block gets packaged neatly into a .zip file that you can upload straight into WordPress or even test inside WordPress Playground (the browser-based, no-host playground for WordPress lovers).
Sounds magical, right? Well… early testers say it’s still rough around the edges. Some projects break, others need polishing. But that’s the whole point — Telex is labeled “experimental”, and Mullenweg himself made it clear: this is still a prototype. The vision, however, is crystal clear.
For years, WordPress has had one mission: democratizing publishing. Mullenweg explained that Telex is another step in that direction — taking something that normally requires coding knowledge and turning it into something accessible, open-source, and affordable for everyone. Basically, giving non-coders a shot at building cool web experiences without stress.
Of course, he also admitted that AI is both exciting and a little scary. Hype? Bubble? Maybe. But he believes at the “core of AI is a seed of something enabling,” and WordPress wants to grow right alongside it.
Bonus reveal: during Contributor Day, Mullenweg also whipped up a simple AI-powered WordPress help assistant in just a few hours. Plus, he shouted out his favorite AI browser, Perplexity’s Comet, for integrating with WordPress in futuristic ways.
Oh, and about that ongoing WP Engine legal drama? Mullenweg kept it short: the courts are handling it, he showed up for settlement talks, the other CEO didn’t. End of story (for now).
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