Apple season is almost here — and you know what that means: new iPhones, shinier accessories, and enough rumors to fill a tech soap opera. Mark your calendars for September 9, because all signs point to Apple unveiling the iPhone 17 lineup, plus fresh updates for the Apple Watch and AirPods.
The star of the show? The iPhone 17 family — 17, 17 Pro, and 17 Pro Max — each with upgrades worth drooling over. The base 17 is leveling up with a 6.3-inch, 120Hz display (finally!), a 24MP selfie camera, and possibly some new purple and green colorways. The Pro might ditch its titanium band for aluminum (lighter, cheaper) and flaunt a camera redesign that stretches across the back like a sleek visor. The Pro Max? Less drama, but word is a chunkier build could mean a bigger battery — yes, please.
Prices are rumored to start around $800 for the 17, $1,050 for the Pro, and $1,250 for the Pro Max. But there’s one buzz that has everyone talking: the iPhone Air. Ultra-thin at just 5.5 mm, this could replace the Plus model and maybe even out-slim Samsung’s Galaxy S25 Edge. At $950, it’s gorgeous — but possibly with trade-offs like a single rear camera and no bottom speaker.
Over in watch-land, the Apple Watch Ultra 3 could get speedier charging, 5G, satellite connectivity, and potentially blood pressure and sleep apnea monitoring (though these health features might be delayed). The Series 11 and SE 3 may get bigger screens, with the SE possibly dropping in a more affordable plastic version.
As for the AirPods Pro 3? Think sleeker design, smaller buds, slimmer case, and a new H3 chip for next-level noise cancellation.
Bottom line: Apple’s fall lineup looks like a sleek blend of style, power, and “shut up and take my money” energy. September can’t come fast enough.
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