Picture this: it’s 6 a.m., you’re running on zero sleep, and your phone is buzzing with investor emails. For most of us, that sounds like a nightmare. For Amogh Chaturvedi, it’s just Tuesday. The 20-year-old Stanford dropout has already sold one startup, landed in Y Combinator, and now raised $5 million for his latest brainchild, Human Behavior — a company that wants AI to finally tell product teams why users actually do what they do.
Here’s the problem they’re tackling: analytics tools like Mixpanel and PostHog tell you what users clicked, but not why they churned, converted, or ghosted your app after five minutes. Human Behavior flips the script. Instead of manually tagging events or wrestling with clickstream data, their vision AI watches real user session replays and generates insights. Think of it as “AI-powered product intuition” on autopilot.
The startup, barely four months old, closed its $5M seed round in just two days (yep, YC pace is wild). Backers include General Catalyst, Paul Graham, Vercel Ventures, and of course Y Combinator itself. But this wasn’t Chaturvedi’s first rodeo. He and his co-founders — Chirag Kawediya (COO) and Skyler Ji (CTO) — previously built Dough, an e-commerce accounting tool. They bootstrapped it, got into YC, then quickly pivoted when customers made one thing clear: accounting tells you what happened, but founders want to know why.
So they sold Dough for six figures and doubled down on Human Behavior.
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