If you’ve been curious about Microsoft’s latest foray into AI-powered creativity, here’s the lowdown: Bing Video Creator is here — but it’s not quite running at full speed just yet.
Let’s start with what you can actually do. As long as you’re logged into a Microsoft account, you can generate up to 10 AI videos for free using the Bing mobile app. After that? It’s all about Microsoft Rewards points. Each new video will cost you 100 points — and if you’re not already racking those up by searching with Bing or shopping the Microsoft Store, you might want to start. (Tip: 5 points per PC search, max 150 a day — not terrible if you’re strategic.)
Now, before you imagine instantly pumping out studio-quality clips, hold up. Even if you select the so-called “fast” mode, videos can take hours to generate. So yeah, it’s more like “set it and go live your life” than “instant content engine.” And while you’re at it, know that you can only queue up three clips at a time — each capped at 5 seconds long. For now, there’s no option to extend that duration, which makes this tool feel more like an AI teaser reel than a full-blown editor.
Also, Bing Video Creator is only available on mobile — the desktop version hasn’t arrived yet. And all videos are generated in vertical 9:16 format (hello, TikTok and Reels). A horizontal option is “coming soon,” but for now, it’s clear Microsoft is gunning hard for social-first creators.
So what’s the verdict? Bing Video Creator isn’t a powerhouse — yet. But it’s another clear signal that AI-generated content is going mainstream, and tech giants want in. If you’ve got patience, some Rewards points, and a vertical video game plan, it’s worth experimenting with.
