netflix
Netflix just leveled up its streaming game with AI — and let’s just say, it might finally understand your chaotic 11 PM cravings for “something funny, with a hint of murder… but not too intense.”
At its first-ever tech and product event, Netflix unveiled a brand-new AI-powered search feature powered by ChatGPT. Instead of struggling to remember the name of that one show with the time-traveling chef and emotional soundtrack, you can now just type (or say) what you’re in the mood for — like “a feel-good series that won’t make me cry” — and Netflix will serve up personalized suggestions.
This conversational search experience is rolling out in beta for iOS users, with early access already live in Australia and New Zealand. It’s designed to feel less like a search bar and more like chatting with a friend who just gets your taste, even when it’s oddly specific. Think: “light, but spooky, with vibes.”
Netflix isn’t the first to explore AI search — Amazon’s Fire TV and Tubi have tested similar tools — but Netflix hopes this time, the tech sticks.
But wait, there’s more.
Netflix is also stepping into the short-form video arena with a TikTok-style vertical feed. This mobile-only experience will feature curated clips from Netflix originals, tailored to your interests based on your viewing history. You can save the show, start watching instantly, or share it with friends — all from the feed.
With over 300 million subscribers, Netflix knows the battle for screen time is real. The app’s homepage is also getting smarter: quicker access to “My List” and “Search,” improved recommendations that react to what you’re watching, and helpful badges like “Emmy Winner” or “New Arrival” to help you find what’s worth your time.
Long story short: Netflix isn’t just keeping up — it’s evolving into a smarter, more intuitive streaming companion. Welcome to the era of AI-powered entertainment.
