Most of us use Reddit in two ways: either we’re deep in the rabbit hole of r/popculturechat or r/StartupsWithNoChill, OR we’re hitting Google with “best AI tool for X site:reddit.com” because we want actual answers from people, not generic SEO junk.
Reddit’s CEO Steve Huffman gets it. On their latest earnings call, he explained how they’re finally building for the second group — the Seekers. These people show up with a specific question and don’t necessarily want to join a community — they just want a solid answer.
Enter: Reddit Answers — an AI-powered tool that scrapes insights directly from Reddit posts and threads to give you bite-sized, human-powered responses. No fluff. No bot-written articles. Just real people, real opinions, and real quick.
Launched quietly in beta late last year, Reddit Answers is already seeing over 1 million weekly active users. And it’s not just a U.S. thing anymore — the feature is now live in the UK, Canada, India, and Australia too.
Currently living in the nav bar as its own feature, Reddit’s got big plans to weave it into your everyday scrolling, like turning the main search bar into a smarter query tool. Type your full question, and Answers goes to work behind the scenes pulling the most helpful content from across Reddit’s archives.
This move is also a subtle hedge against Google. A recent algorithm update caused some temporary chaos in Reddit’s search traffic, and investors noticed. So now, by owning more of the “I just need a solid answer” experience, Reddit gets to keep its content discoverable without being totally at the mercy of Google’s algorithm mood swings.
Oh — and in case you’re wondering how they’re doing? Revenue’s up 61%, stock is flying, and they just pulled in over 108 million daily users. Looks like the Seekers just found what they were looking for.
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