Adobe just levelled up its generative AI game — and if you’re a creative, marketer, or brand builder, this update is worth paying attention to.
Let’s break it down: Adobe Firefly Image Model 4 is here, and it’s not just sharper, it’s smarter. Think better quality, faster output, and deeper control over everything from camera angles to zoom, style, and composition. Oh, and resolution? Now up to 2K.
If you’re dealing with complex scenes and need high detail (think intricate product mockups or layered storytelling visuals), there’s Image Model 4 Ultra — Adobe’s upgraded beast that handles all the small stuff beautifully.
But it doesn’t stop at stills. Adobe’s also unlocking Firefly’s Video Model for everyone, not just beta testers. This means you can now generate 1080p video clips from just text or images, control camera movement, and design the atmosphere and motion. For brands and creators, this unlocks studio-level creativity… without the studio.
And yes, they’ve launched a Firefly Vector Model. Translation: editable vector art, icons, logos, patterns — generated in seconds. Perfect for packaging design, branding, or just iterating quickly.
One dashboard to rule them all: Firefly’s redesigned web app now brings together all of Adobe’s models — plus lets you test out models from OpenAI, Google, and Flux. You can swap models in real-time, and every output is tagged with content credentials, ensuring transparency and trust.
And there’s more. Firefly Boards is in public testing — think AI-powered moodboarding meets real-time collaboration. Remix, ideate, and co-create — all in one space.
Plus: APIs for text-to-image, avatars, and even video are now open for business via Firefly Services. And Adobe’s exploring AI training permissions through its Content Authenticity web app.
This isn’t just another update. It’s Adobe’s clearest move yet to own the creative AI space — with tools that respect creators, scale with teams, and bring AI into every part of the content workflow.
