As global enterprises move beyond pilot phases to embed AI deeply within core operations, the pace of adoption is accelerating sharply — a staggering 47% increase in AI deployment since 2023 alone.
At the forefront of this growth is Generative AI. Yet, despite its vast potential, many organisations remain adrift, struggling to craft clear strategies and, crucially, to define measurable value from their AI investments. This is a critical gap that demands immediate attention.
The World Economic Forum highlights a telling paradox: while 78% of major enterprises have launched AI initiatives, a mere 31% are seeing significant business impact. This underscores the reality — deploying AI is one thing; realising its transformative power is another entirely.
Adding to the complexity, regulatory landscapes are rapidly maturing. With the EU’s AI Act now fully in force, and similar frameworks gaining momentum in North America and Asia-Pacific, compliance is no longer optional — it’s a strategic imperative.
In response to these pressing challenges, Microsoft has stepped forward with their latest AI Decision Brief, crafted by their Chief AI Officers and senior executives. This timely guide delivers actionable insights for leaders ready to embrace Generative AI with clarity and purpose, helping them turn ambition into tangible outcomes.
Now is the moment to move boldly. The future belongs to those who navigate this AI evolution with decisiveness and strategy.
