The battle to integrate AI into smartphones is heating up, and the Samsung-Google partnership is at the forefront of this technological evolution. As AI demand reaches new heights, hardware manufacturers and AI developers are working more closely than ever to stay ahead of the curve.
While Apple has focused on on-device AI with its Apple Intelligence system and Microsoft has brought Copilot features to Surface devices, Samsung and Google have taken a different route. Their collaboration combines the power of cloud-based AI with cutting-edge on-device hardware to deliver real-time visual AI assistance on the upcoming Galaxy S25 series.
What’s New with the Galaxy S25 Series?
Samsung’s latest innovation, developed in partnership with Google, brings a whole new level of AI functionality to smartphones. With the Galaxy S25 series, users can now engage in dynamic, real-time visual conversations with Google’s Gemini AI assistant. This technology allows the AI to “see” what you’re seeing through your phone’s camera or screen, offering an incredibly intuitive and immersive experience that goes beyond traditional text-based assistants.
Starting April 7, this feature will be available at no extra cost, offering practical and creative uses. Whether you’re organizing your wardrobe—just point your camera at your closet for AI-based space optimization and categorization—or shopping online, the AI can analyze your browsing patterns to offer tailored recommendations.
A Seamless, Smart Experience
Activating this AI feature is easy. Simply press and hold the side button on your Galaxy S25, and Gemini Live will access your camera or screen feed to begin processing voice commands. From organizing your home to helping you shop smarter, this visual AI interaction is designed to make the experience smoother, faster, and more natural.
Jay Kim, EVP and Head of Customer Experience at Samsung Electronics, expressed his excitement about this collaboration: “With Google, we’re taking a bold step into the future of mobile AI, delivering smarter, more intuitive interactions that are aligned with how we live, work, and communicate.”
Visual AI: A Game-Changer in Mobile Technology
Samsung’s introduction of visual AI is a game-changing move aimed at redefining smartphone interactions. By integrating the powerful Gemini AI with the Galaxy S25’s advanced hardware, users can now engage in multimodal interactions that combine voice, visual, and touch-based commands.
This breakthrough is intended to make mobile AI more practical and efficient, enabling users to complete everyday tasks with ease. By blending the AI with the phone’s camera—something we use every day—Samsung is adding real, tangible value to the smartphone experience.
AI Performance at Your Fingertips
However, this level of AI integration requires serious processing power. That’s why the new visual AI capabilities are exclusive to the premium Galaxy S25 series, which comes equipped with specialized neural processing units (NPUs) designed to handle AI-intensive tasks. This ensures smooth operation and helps explain why older models or mid-range devices won’t have access to this feature just yet.
“With the Galaxy S25, we’re bringing next-gen AI to life, setting new standards for how users engage with the world through their phones,” said Jay Kim.
Samsung and Google’s partnership is truly pushing the envelope for what’s possible with AI in mobile devices, and with the Galaxy S25 series, mobile AI interaction has reached new heights.
